SCIENTIFIC PROGRAM

  

9. ULUSLARARASI EKONOM YÖNETM VE PAZAR ARATIRMALARI KONGRES

 

9TH INTERNATIONAL CONGRESS ON ECONOMY ADMINISTRATION AND MARKET SURVEYS

 

KONFERANS PROGRAMI / CONFERENCE PROGRAM

AÇILI / OPENING

 

19 EKM 2023 / 19 OCTOBER 2023

ISTANBUL - TURKIYE

 

Açl Konumas / Opening Speech

PROF. DR. AYHAN AYTAÇ

Kongre Bakan - Chairman of Conference

 

19 EKM / OCTOBER 2023 – SAAT: 09:30 TIME: 10:00 (GMT+3)

Konferans Bakan (Chair of Conference)

 

DAVETL KONUMACILAR / KEYNOTE SPEAKERS 

10:00 – 14:00 (GMT+3) (19 EKM - OCTOBER 2023)

 

OTURUM BAKANI / HEAD OF SESSION

PROF. DR. AYHAN AYTAÇ

ADMIN

 

KEYNOTE SPEAKERS 

Prof. Dr. Muhammad SAFDAR BHATTI (Pakistan) (10:00) (GMT+3)

Assist. Prof. L. Santhosh KUMAR (India) (10:20) (GMT+3)

Prof. Dr. Mohammad Nazim UDDIN (Bangladesh) (10:40) (GMT+3)

Prof. Dr. Hayrettin GÜMÜDA (Türkiye) (11:00) (GMT+3)

Prof. Dr. Michael (Mihalis) KUYUCU (Türkiye) (11:20) (GMT+3)

Assoc. Prof. Ali Serdar YÜCEL (Türkiye) (11:40) (GMT+3)

Assoc. Prof. Hasan Hüseyin YILDIRIM (Türkiye) (12:00) (GMT+3)

Assist. Prof. Hatice Nur GERMR (Türkiye) (12:20) (GMT+3)

Assist. Prof. Senai YALÇINKAYA (Türkiye) (12:40) (GMT+3)

Assoc. Prof. Emre DÜNDER (Türkiye) (13:00) (GMT+3)

Nazl SARP (Türkiye)

Prof. Dr. Sergio Ricardo QUIROGA (Argentina)

 

SÖZEL - POSTER OTURUMLAR / ORAL PRESENTATIONS

OTURUM / SESSION                          : 1 

Tarih ve Saat / Date and Time           : 19 OCTOBER 2023 – 13:30 – 19:30 (GMT+3)

Oturum Bakan (Head of Session)  : Prof. Dr. Ayhan AYTAÇ

                                                                Prof. Dr. Hayrettin GÜMÜDA

                                                                Prof. Dr. Çetin YAMAN

                                                                Prof. Dr. Gülsen DEMR

                                                                Assist. Prof. Senai YALÇINKAYA

                                                                Assist. Prof. Hatice Nur GERMR

                                                                Admin

13:30

Ahmet BAALP

MARKA VE PAZARLAMA LKS

13:40

Arif SEMERC

BTKSEL ÜRETMDE GÜBRE KULLANIMI DESTEKLEME UYGULAMASI: ÇELTK, KANOLA VE PAMUK ÖRNE

13:50

Arif SEMERC

SERTFKALI TOHUM KULLANIMI DESTEKLEME UYGULAMASI: ÇELTK, KANOLA VE PAMUK ÖRNE

14:00

Aysun VARAN, Aslhan BEKAROLU ÖZATAR

DJTAL ÇERK PAZARLAMASINDA MZAHIN KULLANILMASI: Z KUAININ SOSYAL MEDYADA MM PAZARLAMASINA LKN ALGILARININ ARATIRILMASINA YÖNELK BR ÇALIMA

14:10

Beyhan Gizem DKC, Ylmaz AYDIN

YABANCI SERMAYEYE DAYALI BÜYÜME POLTKASI VE 2018 DÖVZ KRZ

14:20

Cevriye YÜKSEL YILDIRIM

SALIK HARCAMALARI VE EKONOMK BÜYÜME ARASINDAK LKNN TEST EDLMES: TÜRKYE ÖRNE VE SEÇL AB ÜLKELER

14:30

Cevriye YÜKSEL YILDIRIM

VERG GELRLER VE ENFLASYON ARASINDA LKNN TEST EDLMES: TÜRKYE ÖRNE

14:40

Derese KEBEDE TEKLIE

EFFECT OF ECONOMIC GROWTH ON CO2 EMISSION IN AFRICA: DO FINANCIAL DEVELOPMENT AND GLOBALIZATION MATTER?

14:50

Dilek AKBA AKDOAN

YEL EKONOM VE KURALA BALI MALYE POLTKALARI: “YEL ALTIN KURAL” ÜZERNE BR DEERLENDRME

15:00

Fatih DEMR

ÜRETC VE PERAKENDE FYATLARI ARASINDAK FYAT GEÇKENL’NN NCELENMES: YUMURTA PYASASI ÜZERNE BR UYGULAMA

15:10

Gülah MAN

EFQM MÜKEMMELLK MODELNN SSTEMATK LTERATÜR NCELEMES

15:20

Gökhan CAN

RANKING COURNOT AND SUPPLY FUNCTION EQUILIBRIA IN A DUOPOLY WITH HORIZONTAL AND VERTICAL PRODUCT DIFFERENTIATION

16:00

Kader EROL, Ertan EROL

DJTAL PAZARLAMADA BR BAARI HKAYES: JEFF BEZOS NASIL BAARDI?

16:10

Meziyet NARN

GASTRONOM TURZMNN GELMESNDE YEREL LEZZETLERN SÜRDÜRÜLEBLRL: BURHANYE / KIRTIK ÖRNE

16:20

Meziyet NARN

DARKALE’NN (TARHALA) KIRSAL TURZM POTANSYELNN DEERLENDRLMES

16:30

Mustafa Caner TMUR, hsan KURTBA

COV-19 SALIK KRZ SONRASI YAANAN ENFLASYONST SÜREÇTE KONUT SEKTÖRÜNÜN EKONOMK ANALZ: TÜRKYE EKONOMS ÖZELNDE KNCL VERLER ÜZERNDEN BR NCELEME

16:40

N. Çar YAZAR, Tolga AKSOY

LATN AMERKA SALIK SSTEMLERNN ETKNLK ANALZ

16:50

Nesliah ÖZDEMR

TÜRKYE’DE PAZARLAMA ALANINDAK TÜKETC DNDARLII KONULU LSANSÜSTÜ TEZLERN NCELENMES

17:00

Nurhussen HUSSIEN, Ekrem GÜL

TURKISH OUTWARD FDI, A MATTER FOR AFRICAN GROWTH? A PANEL DATA ANALYSIS ON SELECTED AFRICAN COUNTRIES

17:10

Salih AÇIKALIN, Hasan Hüseyin YILDIRIM

COVD-19 PANDEM DÖNEMNDE TÜRK BANKACILIK SEKTÖRÜNDE YER ALAN BANKALARIN KÜMELEME ANALZ LE SINIFLANDIRILMASI

17:20

Seda DÖNMEZ, Hasan Hüseyin YILDIRIM

MARMARA BÖLGESNDE FAALYET GÖSTEREN SERBEST BÖLGELERN PERFORMANSLARININ KARILATIRILMASI VE EKONOM ÜZERNDEK ETKLER

17:30

Sema ONARAN, Neslihan ENOL

THE EFFECTS OF FDI INFLOWS AND TRADE OPENNESS ON INCOME INEQUALITY IN TURKIYE

17:40

Seyhun TUGUN

PARA POLTKASI OKLARININ EKONOMK BÜYÜME ÜZERNDEK ETKS

17:50

Sezen GÜNGÖR, Hatice ER

KURUMSAL YATIRIMCILAR VE YATIRIM DAVRANILARI

18:00

Soner KÜNÇ, Süleyman ÇELK

EKONOMK KOMPLEKSTENN ÇIKTI ÜZERNDEK ETKSNE DAR AMPRK KANITLAR

18:10

Yasin AKSOY

ÖRGÜTSEL DEMDE ÖRGÜTSEL BLSEL SNRBLMN ROLÜ ÜZERNE KAVRAMSAL BR YAKLAIM

18:20

brahim Emre GÖKTÜRK

TÜRKYE’ DE YAYINLANAN LSANSÜSTÜ TEZLER DE ADL MUHASEBE VE ADL MUHASEBECLK KAVRAMINA YÖNELK ÇERK ANALZ

18:30

lyas Kays MAMOLU

HUKUKUN ÜSTÜNLÜÜ, FAZ ORANI, DÖVZ KURU VE ENFLASYON: RUSYA EKONOMS ÇN BR NEDENSELLK ANALZ

18:40

Özgür UYSAL

BREZLYA’DA REEL DÖVZ KURUNDAK DALGALANMALARIN HRACAT VE THALATA ETKSNN VAR ANALZ LE NCELENMES

18:50

Özlem KELOLU, Mehmet MARANGOZ

METAVERSE’ÜN PAZARLAMA UYGULAMALARINA ETKS VE GELECE

19:00

erife KAZANCI SUNAOLU

ULUSAL PAZARLAMA LTERATÜRÜNDE META-ANALZ YÖNTEMNN KULLANIMININ DEERLENDRLMES

19:10

Perihan ABAY

ÖZEL SEKTÖR KURUMLARININ STRATEJK YÖNETM VE FNANSAL YÖNETM LKSNN LTERATÜR AÇISINDAN DEERLENDRLMES

19:20

Perihan ABAY

ORTA ÖLÇEKL KOBLERDE STRATEJK FNANSAL YÖNETM UYGULAMALARI, BÜYÜME VE REKABETÇLK: BR LTERATÜR ÇALIMASI

 

SÖZEL - POSTER OTURUMLAR / ORAL PRESENTATIONS

OTURUM / SESSION                          : 2 

Tarih ve Saat / Date and Time           : 08 OCTOBER 2023 – 13:00 – 19:30 (GMT+3)

Oturum Bakan (Head of Session)  : Prof. Dr. Ashok JAMMI

                                                                Prof. Dr. Michael KUYUCU

                                                                Prof. Dr. Ayhan AYTAÇ

                                                                Assoc. Prof. Ali Serdar YÜCEL

                                                                Assoc. Prof. Emre DÜNDER

                                                                Assist. Prof. L. Santhosh KUMAR

                                                                Assist. Prof. Perihan ABAY

                                                                Admin

13:00

Kamal JAVADOV, Cavad ARIF

COMPETITIVE STRATEGIES AND THE IMPORTANCE OF MARKET DYNAMICS

13:10

Zəhra YAMUR

CURRENT INNOVATION STUDIES ON DIGITAL MARKETING AND E-COMMERCE TRENDS

13:20

Atabala JABBAROV, Elmira HÜSEYNOV

FACTORS AFFECTING CONSUMER BEHAVIOR AND PURCHASING DECISIONS

13:30

 Arzu ELIYEVA, Elad CAMAL

PRICING STRATEGIES AND PROFIT MARGIN MANAGEMENT: A MODEL APPLICATION

13:40

Krastyo VALOV

STRATEGIES APPLIED IN MARKET SEGMENTATION AND TARGET AUDIENCE IDENTIFICATION

13:50

Vasil Ognianov ANTONOVA

EFFECTIVENESS OF MARKETING CAMPAIGNS AND ROI ANALYSIS

14:00

Samuil MANOLEV, Radoslav MESALSKI

A REVIEW OF INTERNATIONAL TRADE AND GLOBAL MARKET ENTRY PRACTICES

14:10

Snezhana BLIZNAKOVA

THE IMPORTANCE OF BRAND MANAGEMENT AND VALUE CREATION FOR CORPORATE BUSINESSES

14:20

Radka VELICHKOV

A LITERATURE REVIEW ON THE CONCEPT OF PRODUCT LIFE CYCLE AND INNOVATION

14:30

Asher ASPER

THE IMPORTANCE OF MARKET RESEARCH AND DATA ANALYSIS TECHNIQUES FOR BUSINESSES

14:40

Melody GRANHOLM, Parker SIMPSON

COMPETITIVE ANALYSIS AND SWOT EVALUATION: A SAMPLE APPLICATION

14:50

Parker SIMPSON, Melody GRANHOLM

COMPETITIVE ADVANTAGE OF MARKETING COMMUNICATION AND ADVERTISING STRATEGIES

15:00

Isabella KEEN

EFFECTS OF EXTERNAL ECONOMIC FACTORS ON BUSINESSES

15:30

Karolin RADNITZ

ECONOMETRIC MODELS AND FORECASTS

15:40

Elea GRUBER

EFFECTS OF FINANCIAL CRISES ON THE ECONOMY

15:50

Angelika SCHÖNBORN

THE IMPORTANCE OF DEMAND FORECASTING AND INVENTORY MANAGEMENT FOR PRODUCTION ENTERPRISES

16:00

Valentin MÖHRING

BUSINESS COST ANALYSIS AND PROFITABILITY CONCEPT

16:10

Bianca BECHTHOLDT, Magdalena RIESZ

THE IMPACT OF EXCHANGE RATE POLICIES AND RISK MANAGEMENT ON PRODUCTION COSTS

16:20

Felia SPIEGELMANN

THE EFFECTS OF SOCIAL MEDIA ON MARKETING STRATEGIES

16:30

Stamatis BARAKIS

SAMPLE APPLICATIONS FOR SALES CHANNELS AND DISTRIBUTION STRATEGIES

16:40

Foivi BOULEAS

THE EFFECTS OF HIGH TAX POLICIES ON THE PRODUCTION ECONOMY

16:50

Apollonas STAVREA

INNOVATIVE TECHNOLOGY IN HUMAN RESOURCES MANAGEMENT AND WORKFORCE PLANNING

17:00

Dewi PASARIBU, Debora SANTI

THE IMPORTANCE OF MARKETING ETHICS AND SOCIAL RESPONSIBILITY PRACTICES

17:10

Indah SELLO

INVESTMENT VALUATION AND PORTFOLIO DIVERSIFICATION

17:20

Halimah ABDULLAH, Rahmat HIDAYAT

THE IMPORTANCE OF INNOVATION AND PRODUCT DEVELOPMENT PROCESSES

17:30

Sabina MOROSANU

THE EFFECTS OF INDUSTRY 4.0 AND DIGITAL TRANSFORMATION ON BUSINESS

17:40

Rubiano VITRANO

ECONOMIC GROWTH MODELS AND POLICY APPLICATIONS

17:50

Prisca MILANESE, Felicita GUAGLIARDO

COMPETITIVE PRICING AND REACTION STRATEGIES

18:00

Elita CIAVARELLA, Ermenegarda GAMBINI

E-COMMERCE SECURITY AND THE IMPORTANCE OF DATA PRIVACY

18:10

Carmelo MANFREDI

THE EFFECTS OF HUMAN PSYCHOLOGY ON MARKETING PRINCIPLES

18:20

Paula VINTILA

PRACTICES FOR SUSTAINABILITY OF COMPETITIVE ADVANTAGES

18:30

Andrei LUPUL, Serban IGNAT

STRATEGIC PLANNING AND BUSINESS PERFORMANCE: AN APPLICATION ON AN ENTERPRISE

18:40

Danut MOVILA

BUSINESS EXPANSION STRATEGIES AND INVESTMENT OPTIONS: CASE STUDIES

18:50

Madalina Ilie CARAMITRU

PROFITABILITY IMPACT OF EFFECTIVE USE OF MARKETING CHANNELS

19:00

Preecha BUNNAG, Suchart LAMWILAI

DEMAND ELASTICITY AND PRICE ELASTICITY: A LITERATURE REVIEW

19:10

Paramat WATTANA

CORPORATE FINANCE AND THE IMPACT OF CAPITAL COMPANIES ON THE MARKET