SCIENTIFIC PROGRAM
9. ULUSLARARASI EKONOMÝ YÖNETÝMÝ VE PAZAR ARAÞTIRMALARI KONGRESÝ
9TH INTERNATIONAL CONGRESS ON ECONOMY ADMINISTRATION AND MARKET SURVEYS
KONFERANS PROGRAMI / CONFERENCE PROGRAM
AÇILIÞ / OPENING
19 EKÝM 2023 / 19 OCTOBER 2023
ISTANBUL - TURKIYE
Açýlýþ Konuþmasý / Opening Speech
PROF. DR. AYHAN AYTAÇ
Kongre Baþkaný - Chairman of Conference
19 EKÝM / OCTOBER 2023 – SAAT: 09:30 TIME: 10:00 (GMT+3)
Konferans Baþkaný (Chair of Conference)
DAVETLÝ KONUÞMACILAR / KEYNOTE SPEAKERS
10:00 – 14:00 (GMT+3) (19 EKÝM - OCTOBER 2023)
OTURUM BAÞKANI / HEAD OF SESSION
PROF. DR. AYHAN AYTAÇ
ADMIN
KEYNOTE SPEAKERS
Prof. Dr. Muhammad SAFDAR BHATTI (Pakistan) (10:00) (GMT+3)
Assist. Prof. L. Santhosh KUMAR (India) (10:20) (GMT+3)
Prof. Dr. Mohammad Nazim UDDIN (Bangladesh) (10:40) (GMT+3)
Prof. Dr. Hayrettin GÜMÜÞDAÐ (Türkiye) (11:00) (GMT+3)
Prof. Dr. Michael (Mihalis) KUYUCU (Türkiye) (11:20) (GMT+3)
Assoc. Prof. Ali Serdar YÜCEL (Türkiye) (11:40) (GMT+3)
Assoc. Prof. Hasan Hüseyin YILDIRIM (Türkiye) (12:00) (GMT+3)
Assist. Prof. Hatice Nur GERMÝR (Türkiye) (12:20) (GMT+3)
Assist. Prof. Senai YALÇINKAYA (Türkiye) (12:40) (GMT+3)
Assoc. Prof. Emre DÜNDER (Türkiye) (13:00) (GMT+3)
Nazlý SARP (Türkiye)
Prof. Dr. Sergio Ricardo QUIROGA (Argentina)
SÖZEL - POSTER OTURUMLAR / ORAL PRESENTATIONS
OTURUM / SESSION : 1
Tarih ve Saat / Date and Time : 19 OCTOBER 2023 – 13:30 – 19:30 (GMT+3)
Oturum Baþkaný (Head of Session) : Prof. Dr. Ayhan AYTAÇ
Prof. Dr. Hayrettin GÜMÜÞDAÐ
Prof. Dr. Çetin YAMAN
Prof. Dr. Gülsen DEMÝR
Assist. Prof. Senai YALÇINKAYA
Assist. Prof. Hatice Nur GERMÝR
Admin
|
13:30 |
Ahmet BAÞALP |
MARKA VE PAZARLAMA ÝLÝÞKÝSÝ |
|
13:40 |
Arif SEMERCÝ |
BÝTKÝSEL ÜRETÝMDE GÜBRE KULLANIMI DESTEKLEME UYGULAMASI: ÇELTÝK, KANOLA VE PAMUK ÖRNEÐÝ |
|
13:50 |
Arif SEMERCÝ |
SERTÝFÝKALI TOHUM KULLANIMI DESTEKLEME UYGULAMASI: ÇELTÝK, KANOLA VE PAMUK ÖRNEÐÝ |
|
14:00 |
Aysun VARAN, Aslýhan BEKAROÐLU ÖZATAR |
DÝJÝTAL ÝÇERÝK PAZARLAMASINDA MÝZAHIN KULLANILMASI: Z KUÞAÐININ SOSYAL MEDYADA MÝM PAZARLAMASINA ÝLÝÞKÝN ALGILARININ ARAÞTIRILMASINA YÖNELÝK BÝR ÇALIÞMA |
|
14:10 |
Beyhan Gizem DÝKÝCÝ, Yýlmaz AYDIN |
YABANCI SERMAYEYE DAYALI BÜYÜME POLÝTÝKASI VE 2018 DÖVÝZ KRÝZÝ |
|
14:20 |
Cevriye YÜKSEL YILDIRIM |
SAÐLIK HARCAMALARI VE EKONOMÝK BÜYÜME ARASINDAKÝ ÝLÝÞKÝNÝN TEST EDÝLMESÝ: TÜRKÝYE ÖRNEÐÝ VE SEÇÝLÝ AB ÜLKELERÝ |
|
14:30 |
Cevriye YÜKSEL YILDIRIM |
VERGÝ GELÝRLERÝ VE ENFLASYON ARASINDA ÝLÝÞKÝNÝN TEST EDÝLMESÝ: TÜRKÝYE ÖRNEÐÝ |
|
14:40 |
Derese KEBEDE TEKLIE |
EFFECT OF ECONOMIC GROWTH ON CO2 EMISSION IN AFRICA: DO FINANCIAL DEVELOPMENT AND GLOBALIZATION MATTER? |
|
14:50 |
Dilek AKBAÞ AKDOÐAN |
YEÞÝL EKONOMÝ VE KURALA BAÐLI MALÝYE POLÝTÝKALARI: “YEÞÝL ALTIN KURAL” ÜZERÝNE BÝR DEÐERLENDÝRME |
|
15:00 |
Fatih DEMÝR |
ÜRETÝCÝ VE PERAKENDE FÝYATLARI ARASINDAKÝ FÝYAT GEÇÝÞKENLÝÐÝ’NÝN ÝNCELENMESÝ: YUMURTA PÝYASASI ÜZERÝNE BÝR UYGULAMA |
|
15:10 |
Gülþah ÞÝÞMAN |
EFQM MÜKEMMELLÝK MODELÝNÝN SÝSTEMATÝK LÝTERATÜR ÝNCELEMESÝ |
|
15:20 |
Gökhan CAN |
RANKING COURNOT AND SUPPLY FUNCTION EQUILIBRIA IN A DUOPOLY WITH HORIZONTAL AND VERTICAL PRODUCT DIFFERENTIATION |
|
16:00 |
Kader EROL, Ertan EROL |
DÝJÝTAL PAZARLAMADA BÝR BAÞARI HÝKAYESÝ: JEFF BEZOS NASIL BAÞARDI? |
|
16:10 |
Meziyet NARÝN |
GASTRONOMÝ TURÝZMÝNÝN GELÝÞMESÝNDE YEREL LEZZETLERÝN SÜRDÜRÜLEBÝLÝRLÝÐÝ: BURHANÝYE / KIRTIK ÖRNEÐÝ |
|
16:20 |
Meziyet NARÝN |
DARKALE’NÝN (TARHALA) KIRSAL TURÝZM POTANSÝYELÝNÝN DEÐERLENDÝRÝLMESÝ |
|
16:30 |
Mustafa Caner TÝMUR, Ýhsan KURTBAÞ |
COV-19 SAÐLIK KRÝZÝ SONRASI YAÞANAN ENFLASYONÝST SÜREÇTE KONUT SEKTÖRÜNÜN EKONOMÝK ANALÝZÝ: TÜRKÝYE EKONOMÝSÝ ÖZELÝNDE ÝKÝNCÝL VERÝLER ÜZERÝNDEN BÝR ÝNCELEME |
|
16:40 |
N. Çaðrý YAZAR, Tolga AKSOY |
LATÝN AMERÝKA SAÐLIK SÝSTEMLERÝNÝN ETKÝNLÝK ANALÝZÝ |
|
16:50 |
Nesliþah ÖZDEMÝR |
TÜRKÝYE’DE PAZARLAMA ALANINDAKÝ TÜKETÝCÝ DÝNDARLIÐI KONULU LÝSANSÜSTÜ TEZLERÝN ÝNCELENMESÝ |
|
17:00 |
Nurhussen HUSSIEN, Ekrem GÜL |
TURKISH OUTWARD FDI, A MATTER FOR AFRICAN GROWTH? A PANEL DATA ANALYSIS ON SELECTED AFRICAN COUNTRIES |
|
17:10 |
Salih AÇIKALIN, Hasan Hüseyin YILDIRIM |
COVÝD-19 PANDEMÝ DÖNEMÝNDE TÜRK BANKACILIK SEKTÖRÜNDE YER ALAN BANKALARIN KÜMELEME ANALÝZÝ ÝLE SINIFLANDIRILMASI |
|
17:20 |
Seda DÖNMEZ, Hasan Hüseyin YILDIRIM |
MARMARA BÖLGESÝNDE FAALÝYET GÖSTEREN SERBEST BÖLGELERÝN PERFORMANSLARININ KARÞILAÞTIRILMASI VE EKONOMÝ ÜZERÝNDEKÝ ETKÝLERÝ |
|
17:30 |
Sema ONARAN, Neslihan ÞENOL |
THE EFFECTS OF FDI INFLOWS AND TRADE OPENNESS ON INCOME INEQUALITY IN TURKIYE |
|
17:40 |
Seyhun TUGUN |
PARA POLÝTÝKASI ÞOKLARININ EKONOMÝK BÜYÜME ÜZERÝNDEKÝ ETKÝSÝ |
|
17:50 |
Sezen GÜNGÖR, Hatice ER |
KURUMSAL YATIRIMCILAR VE YATIRIM DAVRANIÞLARI |
|
18:00 |
Soner KÜNÇ, Süleyman ÇELÝK |
EKONOMÝK KOMPLEKSÝTENÝN ÇIKTI ÜZERÝNDEKÝ ETKÝSÝNE DAÝR AMPÝRÝK KANITLAR |
|
18:10 |
Yasin AKSOY |
ÖRGÜTSEL DEÐÝÞÝMDE ÖRGÜTSEL BÝLÝÞSEL SÝNÝRBÝLÝMÝN ROLÜ ÜZERÝNE KAVRAMSAL BÝR YAKLAÞIM |
|
18:20 |
Ýbrahim Emre GÖKTÜRK |
TÜRKÝYE’ DE YAYINLANAN LÝSANSÜSTÜ TEZLER DE ADLÝ MUHASEBE VE ADLÝ MUHASEBECÝLÝK KAVRAMINA YÖNELÝK ÝÇERÝK ANALÝZÝ |
|
18:30 |
Ýlyas Kays ÝMAMOÐLU |
HUKUKUN ÜSTÜNLÜÐÜ, FAÝZ ORANI, DÖVÝZ KURU VE ENFLASYON: RUSYA EKONOMÝSÝ ÝÇÝN BÝR NEDENSELLÝK ANALÝZÝ |
|
18:40 |
Özgür UYSAL |
BREZÝLYA’DA REEL DÖVÝZ KURUNDAKÝ DALGALANMALARIN ÝHRACAT VE ÝTHALATA ETKÝSÝNÝN VAR ANALÝZÝ ÝLE ÝNCELENMESÝ |
|
18:50 |
Özlem KELOÐLU, Mehmet MARANGOZ |
METAVERSE’ÜN PAZARLAMA UYGULAMALARINA ETKÝSÝ VE GELECEÐÝ |
|
19:00 |
Þerife KAZANCI SUNAOÐLU |
ULUSAL PAZARLAMA LÝTERATÜRÜNDE META-ANALÝZ YÖNTEMÝNÝN KULLANIMININ DEÐERLENDÝRÝLMESÝ |
|
19:10 |
Perihan ABAY |
ÖZEL SEKTÖR KURUMLARININ STRATEJÝK YÖNETÝM VE FÝNANSAL YÖNETÝM ÝLÝÞKÝSÝNÝN LÝTERATÜR AÇISINDAN DEÐERLENDÝRÝLMESÝ |
|
19:20 |
Perihan ABAY |
ORTA ÖLÇEKLÝ KOBÝLERDE STRATEJÝK FÝNANSAL YÖNETÝM UYGULAMALARI, BÜYÜME VE REKABETÇÝLÝK: BÝR LÝTERATÜR ÇALIÞMASI |
SÖZEL - POSTER OTURUMLAR / ORAL PRESENTATIONS
OTURUM / SESSION : 2
Tarih ve Saat / Date and Time : 08 OCTOBER 2023 – 13:00 – 19:30 (GMT+3)
Oturum Baþkaný (Head of Session) : Prof. Dr. Ashok JAMMI
Prof. Dr. Michael KUYUCU
Prof. Dr. Ayhan AYTAÇ
Assoc. Prof. Ali Serdar YÜCEL
Assoc. Prof. Emre DÜNDER
Assist. Prof. L. Santhosh KUMAR
Assist. Prof. Perihan ABAY
Admin
|
13:00 |
Kamal JAVADOV, Cavad ARIF |
COMPETITIVE STRATEGIES AND THE IMPORTANCE OF MARKET DYNAMICS |
|
13:10 |
Zəhra YAÐMUR |
CURRENT INNOVATION STUDIES ON DIGITAL MARKETING AND E-COMMERCE TRENDS |
|
13:20 |
Atabala JABBAROV, Elmira HÜSEYNOV |
FACTORS AFFECTING CONSUMER BEHAVIOR AND PURCHASING DECISIONS |
|
13:30 |
Arzu ELIYEVA, Elþad CAMAL |
PRICING STRATEGIES AND PROFIT MARGIN MANAGEMENT: A MODEL APPLICATION |
|
13:40 |
Krastyo VALOV |
STRATEGIES APPLIED IN MARKET SEGMENTATION AND TARGET AUDIENCE IDENTIFICATION |
|
13:50 |
Vasil Ognianov ANTONOVA |
EFFECTIVENESS OF MARKETING CAMPAIGNS AND ROI ANALYSIS |
|
14:00 |
Samuil MANOLEV, Radoslav MESALSKI |
A REVIEW OF INTERNATIONAL TRADE AND GLOBAL MARKET ENTRY PRACTICES |
|
14:10 |
Snezhana BLIZNAKOVA |
THE IMPORTANCE OF BRAND MANAGEMENT AND VALUE CREATION FOR CORPORATE BUSINESSES |
|
14:20 |
Radka VELICHKOV |
A LITERATURE REVIEW ON THE CONCEPT OF PRODUCT LIFE CYCLE AND INNOVATION |
|
14:30 |
Asher ASPER |
THE IMPORTANCE OF MARKET RESEARCH AND DATA ANALYSIS TECHNIQUES FOR BUSINESSES |
|
14:40 |
Melody GRANHOLM, Parker SIMPSON |
COMPETITIVE ANALYSIS AND SWOT EVALUATION: A SAMPLE APPLICATION |
|
14:50 |
Parker SIMPSON, Melody GRANHOLM |
COMPETITIVE ADVANTAGE OF MARKETING COMMUNICATION AND ADVERTISING STRATEGIES |
|
15:00 |
Isabella KEEN |
EFFECTS OF EXTERNAL ECONOMIC FACTORS ON BUSINESSES |
|
15:30 |
Karolin RADNITZ |
ECONOMETRIC MODELS AND FORECASTS |
|
15:40 |
Elea GRUBER |
EFFECTS OF FINANCIAL CRISES ON THE ECONOMY |
|
15:50 |
Angelika SCHÖNBORN |
THE IMPORTANCE OF DEMAND FORECASTING AND INVENTORY MANAGEMENT FOR PRODUCTION ENTERPRISES |
|
16:00 |
Valentin MÖHRING |
BUSINESS COST ANALYSIS AND PROFITABILITY CONCEPT |
|
16:10 |
Bianca BECHTHOLDT, Magdalena RIESZ |
THE IMPACT OF EXCHANGE RATE POLICIES AND RISK MANAGEMENT ON PRODUCTION COSTS |
|
16:20 |
Felia SPIEGELMANN |
THE EFFECTS OF SOCIAL MEDIA ON MARKETING STRATEGIES |
|
16:30 |
Stamatis BARAKIS |
SAMPLE APPLICATIONS FOR SALES CHANNELS AND DISTRIBUTION STRATEGIES |
|
16:40 |
Foivi BOULEAS |
THE EFFECTS OF HIGH TAX POLICIES ON THE PRODUCTION ECONOMY |
|
16:50 |
Apollonas STAVREA |
INNOVATIVE TECHNOLOGY IN HUMAN RESOURCES MANAGEMENT AND WORKFORCE PLANNING |
|
17:00 |
Dewi PASARIBU, Debora SANTI |
THE IMPORTANCE OF MARKETING ETHICS AND SOCIAL RESPONSIBILITY PRACTICES |
|
17:10 |
Indah SELLO |
INVESTMENT VALUATION AND PORTFOLIO DIVERSIFICATION |
|
17:20 |
Halimah ABDULLAH, Rahmat HIDAYAT |
THE IMPORTANCE OF INNOVATION AND PRODUCT DEVELOPMENT PROCESSES |
|
17:30 |
Sabina MOROSANU |
THE EFFECTS OF INDUSTRY 4.0 AND DIGITAL TRANSFORMATION ON BUSINESS |
|
17:40 |
Rubiano VITRANO |
ECONOMIC GROWTH MODELS AND POLICY APPLICATIONS |
|
17:50 |
Prisca MILANESE, Felicita GUAGLIARDO |
COMPETITIVE PRICING AND REACTION STRATEGIES |
|
18:00 |
Elita CIAVARELLA, Ermenegarda GAMBINI |
E-COMMERCE SECURITY AND THE IMPORTANCE OF DATA PRIVACY |
|
18:10 |
Carmelo MANFREDI |
THE EFFECTS OF HUMAN PSYCHOLOGY ON MARKETING PRINCIPLES |
|
18:20 |
Paula VINTILA |
PRACTICES FOR SUSTAINABILITY OF COMPETITIVE ADVANTAGES |
|
18:30 |
Andrei LUPUL, Serban IGNAT |
STRATEGIC PLANNING AND BUSINESS PERFORMANCE: AN APPLICATION ON AN ENTERPRISE |
|
18:40 |
Danut MOVILA |
BUSINESS EXPANSION STRATEGIES AND INVESTMENT OPTIONS: CASE STUDIES |
|
18:50 |
Madalina Ilie CARAMITRU |
PROFITABILITY IMPACT OF EFFECTIVE USE OF MARKETING CHANNELS |
|
19:00 |
Preecha BUNNAG, Suchart LAMWILAI |
DEMAND ELASTICITY AND PRICE ELASTICITY: A LITERATURE REVIEW |
|
19:10 |
Paramat WATTANA |
CORPORATE FINANCE AND THE IMPACT OF CAPITAL COMPANIES ON THE MARKET |